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JWT @ SXSWi: Pennzoil presents ‘Mario Karting Reimagined’
We’re not sure about you, but one of the events we’ve been most excited about in the past week is Pennzoil and JWT Atlanta’s “Mario Karting Reimagined” activation at SXSW Interactive. In anticipation...
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Merging Science and Sports: Shell brings light to a favela in Rio de Janeiro
Two years ago, Shell and JWT London joined forces to shine a light on the world’s energy future. Launching the product of their two-year collaboration this week, JWT London and Shell unveiled a...
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JWT Brazil’s Ricardo John named advertising professional of the year at 2014...
The 38th annual Prêmio Colunistas São Paulo was held on October 25 in Curitibia, Brazil. Sponsored by Associação Brasileira dos Colunistas de Marketing e Propaganda (ABRACOMP) and organized by Espaço...
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Shell and J. Walter Thompson London launch new blockbuster-style ad film,...
“Stay Ahead,” a new campaign developed by J. Walter Thompson London for Shell V-Power Nitro+ offers a refreshing and exciting shake-up of the car fuel category. Beginning on Thursday, April 23, the ad...
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Cannes Contenders Showcase 2015: Week 1
In just eight short weeks, Cannes, France will be overflowing with ad men at the industry’s premier Cannes Lions International Festival of Creativity. Each week leading up to Cannes, we will be share a...
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J. Walter Thompson Cannes 2015: Media wins for J. Walter Thompson Buenos...
On Tuesday, the Cannes Lions International Festival of Creativity held its third awards ceremony. J. Walter Thompson walked away with two wins in the Media category and a win for two young creatives...
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Shell Brings Times Square to a Standstill for New Fuel Launch
Shell North America celebrated the launch of Shell V-Power NiTRO+ Premium Gasoline with a first: a Times Square takeover to introduce a game-changing fuel delivering triple-action protection against...
View ArticleNew Shell Rimula Campaign Places the Engine Oil at the Center of Real Stories...
Last week, Shell kicked off a new global campaign, “Real Destinations,” centered around one key message “Shell Rimula, the engine oil that works as hard as you do.” The campaign launch was marked by...
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The End of the Assembly Line
Only two professionals from the media sector hold CEO positions at the 20 largest agencies in Brazil. One of them is Ezra Geld, President of J. Walter Thompson Brazil since July 2013 (and the other is...
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Shell’s #makethefuture Rio Pitch Wins Big at Event Awards 2015
On October 14, event industry professionals gathered at Hammersmith, London’s Eventim Apollo for Event Magazine’s Event Awards 2015. After dinner and a lively dance performance from Sternberg Clarke,...
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